General Definition

Define your lexicon and taxonomy

Object data typically refers to tabular views of users

Behavioral data are similar to tags or events: app opens, orders placed, etc

Custom

Engagement is typically different from one app to another. For instance: engagement can be defined any user who: Signed up , Placed an Order , Wrote a Review

By creating a daily total of the three , we can obtain daily engagement for the app (Note we need to divide it by total users to get an engagement ration.

Choosing Bar Charts vs Pie Charts

Bar Chars: Good to compare maximum quantities

Pie Charts: Relative quantities of a whole

Line Charts

Good for time visualizaion

Linear vs Cumulative

Linear shows the movement between points, cumulative shows the trend of the total

James Watt

Product Analytics Micro-Certification Study Notes